Everyone experiences many inner conflicts: “I have to do this, but I don’t want to”, “I know this is better for me, but I’d rather do that”. These inner voices are those of our 7 brains, bickering like the 7 children in a family.
The harmful consequences of these many tensions prompt us to explore the question: “How can we reconcile our 7 Brains?” in this essay, using CO-CREATiVE Communication®, a method I created by combining my hands-on experience of international executivecoaching with the latest findings in neurological, cognitive and behavioralsciences.
Contents
The book is made up of 9 episodes divided into 3 seasons.
Season 1
Episode 1: innerconflicts, dead-end dilemmas, the 7 Brains, 7V diagnosis
Episode 2: the signs of 7Calignment, the accumulation of frustrations, the awakening of creativity, the Alpha belt method
Episode 3: our two reptilian brains, our 2 limbic brains, our 2 neocortex brains, the Alpha screening method
Season 2
Episode 4: the illusion ofcompromise, the 7th brain, the posture of the fair judge, the posture of the enlightened decision-maker, the 2V Dialogue method
Episode 5: awakeningcreativity, 3D co-creativity, 3Remotional anchoring, the 7C CO-Creative Debate method
Episode 6: CO-CREATIVE Communication®, a new way of working
Season 3
Episode 7: the CO-CREATIVE Mindset, emotional courage, Ego resistance, learning gas pedals, the THETA Card
Episode 8: Clear and Calm, Caring and Powerfulthinking, mindfulness of our 7 Brains, a never-ending journey, OMEGA Centering
Episode 9 – Epilogue: the road travelled, how to continue the journey, feeling fully alive
Note: In the 2nd part of the book, each tool mentioned in the episodes is presented in detail and didactically
Foreword by Olivier Sibony – in “Point de vue” format
Professor at HEC, co-author of “Noise: Why we make errors of judgment and how to avoid them” with D. Kahneman, Nobel Laureate in Economic Sciences.
“Antoine Leygonie-Fialko has done an impressive job here of explaining and codifying his coaching practice. The general outline is very clear, and the metaphor of the 7 brains helps to follow it – even if it shouldn’t be taken literally, of course. The logic of the “7 Brains” leads to clear tools and understandable prescriptions. You’d almost think his job was easy!
However, I have some fundamental differences with Antoine. Firstly, on the role of what he calls the “C6” brain, i.e. rational thought. Personally, I think this is the brain that should be in charge! I’m joking, of course… but not entirely. As he himself points out, Antoine is there to help bring the brains into harmony, not to ensure that the resulting decisions are rational. I completely understand this approach in a logic centered on the person and their inner harmony. But when you’re making decisions on behalf of an organization or others, I believe you have to aspire to a form of rationality. There’s a fundamental difference between the coach and the strategy teacher…
Next, Antoine tells us that it’s difficult to get close to the “optimal” decision, because we have cognitive biases, and because the search for the optimal decision is only within the reach of the “rational brain”, not of others. I agree, of course. But I think there’s another, more fundamental difficulty. For most of us, in practice, the right decision is the one that will give us the result we want. Obviously, this means that we’ll only know after the fact whether a decision was the right one, even though we’re obliged to decide before knowing the results of our decision… Since at least the 17th century, decision theory has solved this problem, by teaching us to distinguish between the optimal decision and the optimal result. The optimal decision can lead to a bad result (and a bad decision can turn out to be lucky). The optimal decision, at the time it is made, is the one that maximizes expected utility, or the expectation of gain. By definition, then, the idea of an optimal decision presupposes probabilistic reasoning. It seems to me that, when Antoine explains that “our first five brains are not rational”, the problem is more precisely that they are not probabilistic. In our guts (or in our “C1 to C5 brains”, as Antony would say), it’s very difficult to accept that the decision we make may end in failure, even if it’s the “optimal” decision. And perhaps one of the virtues of the method he proposes is to help these “other brains” accept this uncertainty.
But these are details, in a book full of ideas, examples and tools. So rich, in fact, that Antoine has had the excellent idea of explicitly proposing several levels and speeds ofreading: you can skim through it, and come back to it later… “
Note: Antoine’s answer can be found in the book at the end of episode 6.
Reading testimonials by Stéphane Durand, Group HR Director, Louvre Hotels
Reading testimonials by Hubert Chappotteau, ex-DRH , Stellantis, ACC…
Reading testimonials by Marion Malville, HR Director, Talent Development & Learning, CHANEL
Reader testimonials
Captivating, original, and above all hyperconcrete.
Bopharath Iem
Director Omnichannel Customer Supply Chain - L'Oréal Luxe
The 7 Brains are all inner voices to be listened to, aligned and brought into dialogue, not only in ourselves but also in others.
In recruitment, for example, this can help us to better decipher a candidate‘s weak signals, deep-seated drivers and contradictions.
In management, it’s a formidable tool to help everyone make more aligned, more consciousdecisions.
Thank you for this original and actionableapproach!
Herman Leroy
Head od Recruitment - Cloudity
A real breakthrough in understanding human mental and inter-relational functioning.
An essentialcontribution to the coaching of leaders.
Rudolph Hidalgo
DG & Founder - Tetraktys
In his book, Antoine Leygonie-Fialko invites us to discover a new approach to the human being, by presenting us with therevolutionary idea that we possess not one, but 7 brains that interact permanently. So if you’re curious to know yourself better, improve your relationships with others or aspire to in-depth personal development, I invite you to read this rich and stimulatingwork.
Marie Forlot-Rouen
DRH Groupe - CNP Assurance
This book helps us to putorderback into the way we work and makedecisions, by providing usefulmethods for ourselves and our teams.
It enables us to ask ourselves the right questions, both personally and professionally.
I recommend it!
Aline Buscemi
DG - Made in Design, Groupe Printemps
A fascinating and inspiring book with many contributions and uses.
Antoine Leygonie-Fialko’s CO-CREATiVE Communication® method presents 7 tools with different purposes: to know ourselves better, to understand ourselves better, to decide better when faced with complex choices or hesitations, to communicate better, to “align” ourselves better to become an inspiring leader by developing our emotional courage, to coach better, to recruit better based on the soft skills of tomorrow… Thanks to a major effort to synthesize the latest contributions from neurological, cognitive and behavioral sciences, and a critical and constructive mindset nourished by numerous examples, the author renews his “positive intention” to help“build harmony” in the world of tomorrow. Read it, you won’t be disappointed!
Juliette Gire
Talent Manager
I read Antoine Leygonie-Fialko’s latest book on the 7 Brains with great interest. What I found particularly interesting is that he doesn’t pretend to be free from the past, but capitalizes on all the neuroscienceknowledge acquired over the years, between the limbic, cortex and reptilian brains…, and brings us a reading that is very appropriate to the complexity of today’s world.
Stéphane Durand
DRH - Louvre Hotels Group
I find Antoine Leygonie-Fialko’s book very useful. He reveals the secrets of his method, CO-CREATiVE Communication®, with great detail and generosity.
I’d recommend it to any manager or HR director in charge of talentdevelopment.
Quentin Dupuy
Agent de coachs - Cadran
This book is the fruit of international experience and a deep understanding of the situations we face in the world ofwork.
Elisabeth Giret-Bertrand
DG - Kite up
Without hesitation, I recommend this book to all those who want to create a positive and creativeworkenvironment for their teams! It’s not something you’re born with, but you learn it from mentors like Antoine Leygonie-Fialko!
Irina Parisot
European Program Project Manager - CCI IdF
This book offers an original vision of the inner voices that are constantly tugging at us. From decision-making to the resolution of daily dilemmas, this book provides invaluable tools for successful leaders.
Jean-François Levy
Coach de dirigeants
I use Antoine’s 7 Brains modelall the time, both privately and professionally. This modelhelps me in my daily life. It also helps me teach my management team how to coach their teams.
Latifa Gahbiche
General Manager - CHEP France and Morocco
Testimonials from users of the CO-CREATiVE Communication® method
Diagnostic 2V
Evaluating the place assigned – or not – to each major component of balanced cognitive and emotional functioning is a good starting point for understanding oneself and, where necessary, progressing, but also for interacting more fairly and effectively with each interlocutor. This is precisely what the 7V Diagnostic method offers, in a pleasant, easy-to-use format.
Vincent Schachter
CEO - Pelikan Mobility
ALPHA Belt
Alpha Belting is a tool I use very often with my colleagues when I feel a doubt is paralyzing them. It’s fast and effective.
Latifa Gahbiche
General Manager - SULO France
ALPHA screening
The session was disconcerting, forcing us to verbalize “unspoken” feelings, but the debriefing is a lifesaver, providing a rational analysis that helps us to makeconsciousdecisions.
Fabian Piquet
Sales Development & Strategy Director - Haier
Dialogue 2V
I love this tool. It has often enabled me to stop thinking in a loop and get out of certain deadlocks in which I was stuck.
Fabrice Disdier
Executive Director - ACTEON
7C Co-Creative Debate
The 7C Co-Creative Debate is a tool that is both simple to use and ambitious in theintrospection it invites on the major dimensions of human experience (Antoine Leygonie-Fialko’s 7 Brains ). The methodology is all the more constructive in that it invites us to rise above our dilemmas… As an HRD, a manager and simply as a human being, I find it inspiring to seek to better nurture each of these dimensions, these “brains”, rather than playing one to the detriment of the others.
Hubert Chappotteau
DRH - Stellantis, then ACC
Conversation 7R
The Conversation 7R method helped me to break with my conflict-avoidance strategies, which were preventing me from being myself. Thanks to a systematic approach that enables me to give constructive feedback in situations that are sometimes potentially conflictual, both professionally and personally, I now have more confidence in myself to tackle “difficult subjects“, while at the same time talking calmly with the person I’m talking to.
Thomas Collette
General Manager Faubourg Saint-Honoré Flagship - Hermès
Conversation 7R
I regularly use Conversation 7R. It’s a tool for calmly tackling potentially tensesituations and getting across messages that are sometimes difficult to hear. At the same time, I help my managers to use the 7R tool when they feel uncomfortable giving feedback. I find that the 7Rs help them to approach the exchange in a more relaxed way.
Thomas Collette
General Manager Faubourg Saint-Honoré Flagship - Hermès
THETA card
I found the THETA Card method very intuitive and I quickly adopted it in my management tools with my colleagues and myself.
Sébastien Pillot
Sales & Operating Director - Dipostel France
OMEGA centering
OMEGA centering is a very interesting refocusing technique that I like to apply with the leaders I coach. Often overwhelmed by too many priorities, this methodology helps them refocus on their most important needs and deepest values.
Jacques Goldenberg
Vice President Human Resources Healthcare and Technical Materials - Ahlstrom
Cadran is insured by the renowned British insurer Hiscox
Gérer le consentement aux cookies
Pour offrir les meilleures expériences, nous utilisons des technologies telles que les cookies pour stocker et/ou accéder aux informations des appareils. Le fait de consentir à ces technologies nous permettra de traiter des données telles que le comportement de navigation ou les ID uniques sur ce site. Le fait de ne pas consentir ou de retirer son consentement peut avoir un effet négatif sur certaines caractéristiques et fonctions.
Fonctionnel
Always active
Le stockage ou l’accès technique est strictement nécessaire dans la finalité d’intérêt légitime de permettre l’utilisation d’un service spécifique explicitement demandé par l’abonné ou l’utilisateur, ou dans le seul but d’effectuer la transmission d’une communication sur un réseau de communications électroniques.
Préférences
Le stockage ou l’accès technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou l’utilisateur.
Statistiques
Le stockage ou l’accès technique qui est utilisé exclusivement à des fins statistiques.Le stockage ou l’accès technique qui est utilisé exclusivement dans des finalités statistiques anonymes. En l’absence d’une assignation à comparaître, d’une conformité volontaire de la part de votre fournisseur d’accès à internet ou d’enregistrements supplémentaires provenant d’une tierce partie, les informations stockées ou extraites à cette seule fin ne peuvent généralement pas être utilisées pour vous identifier.
Marketing
Le stockage ou l’accès technique est nécessaire pour créer des profils d’utilisateurs afin d’envoyer des publicités, ou pour suivre l’utilisateur sur un site web ou sur plusieurs sites web ayant des finalités marketing similaires.
